ISBM University - PG Programs in India | PG Universities in India | ISBM Universities
PG Programs in India | PG Universities in India | ISBM Universities

Retail Management

The diploma course for students who would like to become retail expert at higher levels and those who own or manage a retail business. This program will explore participants to various aspects of professional retailing.

Course Content:

An Overview of Strategic Retail Management

  • An Introduction To Retailing
  • Building and Sustaining Relationships in Retailing
  • Strategic Planning in Retailing

Situation Analysis

  • Retail institutions by Ownership
  • Retail Institutions by Store-Based Strategy Mix
  • Web, Nonstore-Based And Other Forms of Nontraditional Retailing

Targeting Customers And Gathering Information

  • Identifying and Understanding Consumers
  • Information Gathering and Processing in Retailing

Choosing A Store Location

  • Trading-Area Analysis
  • Site Selection

Managing A Store Location

  • Retail Organization and Human Resource Management
  • Operations Management Financial Dimensions
  • Operations Management Operational Dimensions

Merchandise Management And Pricing

  • Developing Merchandise Plans
  • Implementing Merchandise Plans
  • Financial Merchandise Management
  • Pricing in Retailing

Communicating With The Customer

  • Establishing And Maintaining a Retail Image
  • Promotional Strategy

Enquiry Form

Contact Us

ISBM University,

Nawapara (Kosmi), Block & Tehsil- Chhura,

District- Gariyaband,

Chhattisgarh- 493 996, India.

Contact Us : +91-9373199999/ +91-9109333333

E-mail :
Follow Us

ISBM University Android App ISBM University iOS App