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PG Programs in India | PG Universities in India | ISBM Universities

Managing Retail

The diploma course for students who would like to become retail expert at higher levels and those who own or manage a retail business. This program will explore participants to various aspects of professional retailing.

Course Contents:

  • The Domain of Retailing
  • Indian Retail Industry
  • Retailing in Other Countries
  • Understanding Shopping and Shoppers
  • Delivering Value through Retail Formats
  • Deciding Location
  • Category Management
  • Supply Chain Management
  • Retail Buying
  • Store Layout and Design
  • Point of Purchase Communication
  • Establishing a Pricing Strategy
  • Building Store Loyalty
  • The Shop as a Social Entity
  • Technology in Retailing

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ISBM University,

Nawapara (Kosmi), Block & Tehsil- Chhura,

District- Gariyaband,

Chhattisgarh- 493 996, India.

Contact Us : +91-9373199999/ +91-9109333333

E-mail : info@isbmuniversity.edu.in
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