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PG Programs in India | PG Universities in India | ISBM Universities

General Bank Management

Course Content:

MODULE A :  INTERNATIONAL BANKING

  • Exchange Rates
  • Risk Management and Basics of Derivatives
  • Documentary Letters of Credit
  • Facilities for Exporters and Importers
  • Correspondent Banking and NRI Accounts
  • Reserve Bank of India and Exchange Control in India Exim Bank, ECGC, etc.

MODULE B :  HUMAN RESOURCES MANAGEMENT

  • Fundamentals of Human Resources Management
  • HRM and Information Technology
  • Development of Human Resources
  • Human Implications of Organisations
  • Employee& Feedback and Reward System
  • Performance Management

 

MODULE C :  TECHNOLOGY MANAGEMENT

  • Information Systems and Technology
  • IT Applications and Banking
  • Networking Systems
  • Information System Security and Audit

MODULE D  : MARKETING MANAGEMENT

  • Introduction to Marketing and Key Concepts
  • Marketing Planning
  • Consumer Behaviour
  • The Art of Customer Service — As Applied to Banking
  • Consumer and Market Segmentation
  • Marketing Research
  • Marketing Mix
  • Competitor Analysis
  • Product Strategy
  • The Concept of Product/Service Delivery
  • Pricing Strategy and its Application in Banking
  • Bank Distribution Strategy
  • Promotion Strategy
  • Sales Training and HRD in Marketing

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Contact Us

ISBM University,

Nawapara (Kosmi), Block & Tehsil- Chhura,

District- Gariyaband,

Chhattisgarh- 493 996, India.

Contact Us : +91-9373199999/ +91-9109333333

E-mail : info@isbmuniversity.edu.in
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